Retail Row

Retail Row
Location	East of Lazy Lake, North of Mount Kay
Island	Athena, Apollo, Rufus (Island)
Release	Season 0 Season X (Returned) Chapter 2: Season 1 (Returned) Chapter 4: Season OG (Returned) Chapter 5: Season 3 (Reload) Chapter 2 Remix (Returned)
Loot
Chests	21
Ammo Boxes	26
AIs
Character	Sleuth(C2S5) Doggo(C2S5) Penny(C2S8)

“

Beware The Horde!

”

— Entering Retail Row during Season X

Retail Row was a Named Location in Fortnite: Battle Royale. It was located inside the coordinates G6 and H6 - East of Lazy Lake and North of Mount Kay. It is a strip shopping center next to a small suburban town.

History

• Chapter 1
• Chapter 2
• Chapter 3
• Chapter 4
• Chapter 2 Remix
• Reload

Chapter 1

Pre-Season

• Update v1.6: Retail Row was added to the Athena island.

Season 2

• Update v1.11: Christmas decor and a Christmas Tree shop were added to Retail Row for Christmas.

Season 3

• Update v3.40: Vending Machines were added to Retail Row.

Season 4

• Update v4.50: A Detective Agency was opened next to the Noms.

• Content Update v4.50: A Rift began to form around the Noms sign.

• July 4th 2018: The Noms sign was rifted away.

Season 6

• Update v6.00: A Hey Boo! Halloween Store opened at the vacant shop between McGuffin's and the Outdoor Equipment Store.

• Update v6.10: Quadcrashers spawns were added in Retail Row.

• Update v6.20: Halloween decor have been added all around Retail Row for Fortnitemares 2018.

• Update v6.21 November 5th 2018: As Fortnitemares 2018 ended, the Hey Boo! Halloween Store closed. Leaving the spot boarded up and vacant.
  • The rest of the Halloween decor have been removed from Retail Row.

• Update v6.30: The Noms sign has been readded to its respective building.

• Update v6.31 December 3rd 2018: The Durrr Burger Food Truck and Pizza Pete's Food Truck have both parked near the water tower and the Playground respectively.

Season 7

• Update v7.00: The Durrr Burger have set up proper shop. With outdoor seating and thematic fencing.

• Update v7.10: Christmas decor has been added all around Retail Row for 14 Days of Fortnite. A Christmas Tree also sits in the middle of the shopping center.
  • The Noms sign has vanished from its respective building again.
  • Uncle Pete's Pizza Pit have set up a miniature building. Replacing the playground entirely.

• December 25th 2018: Retail Row, along with the rest of Athena was covered in snow on Christmas Day.

• December 26th 2018: The snow has vanished.

• January 2nd 2019: The Christmas decor and Christmas Tree have been removed.

• January 8th 2019: The Christmas decor and Christmas Tree have been re-added following 14 Days of Fortnite being extended for another 7 days.

• Update v7.20: The Christmas decor and Christmas Tree have been removed once again.

• Ice Storm: The Ice King unleashed his power, blanketing the entire island in snow.

• Update v7.30: Durrr Burger has expanded their establishment, creating a proper indoor building in place of the outdoor spot.

• February 1st 2019: The snow has fully melted from Retail Row.

• Update v7.40: Uncle Pete's Pizza Pit have expanded their building. Allowing more room for indoor seating and an added Restroom. Cutting the basketball court behind them in half as a result.

Season 8

• Update v8.00: The Durrr Burger restaurant has expanded once again. Making more indoor seating and a restroom.

• Update v8.10: Uncle Pete's Pizza Pit's restaurant has expanded once again. Creating more outdoor seatings, indoor space and an expanded kitchen. Completely removing the basketball court to make space.

• Update v8.20: The Durrr Burger restaurant now features a second floor. With even more indoor seating and a second restroom.

• Update v8.30: Uncle Pete's Pizza Pit has added another floor. Now with even more indoor space and a newly added Tomatohead mascot at the top that doesn't spin.
  • A Reboot Van was also added to Retail Row.

• Update v8.40: The second floor of the Durrr Burger has expanded. With more indoor seating space and a roof with the sigh sitting atop of the building complete with the Durrr Burger head.
  • The Dog House next to Uncle Pete's Pizza Pit now has a basement.

• The Unvaulting Event: Following the events that transpired inside The Vault, the Volcano has erupted. Launching a lava ball towards Retail Row and destroying the shopping center. Demolishing both restaurants in the radius.
  • The Reboot Van in Retail Row also vanished after the lava ball hit.

Season 9

• Update v9.00: Retail Row was replaced by Mega Mall.

Season X

• Update v10.10: The second Rift Beacon reverted Mega Mall back to Retail Row during Update v6.30. Now as a Rift Zone overrun by Cube Monsters.

• The End (Chapter 1): Retail Row was sucked into The Black Hole.

Chapter 2

Chapter 2: Season 1

In Chapter 2 - Season 1, despite the old map being sucked into a black hole, Retail Row survived, and is now placed in the southeast side of the new map. This time, the husks are removed to provide new players a fair experience.

Chapter 2: Season 2

In Chapter 2 - Season 2, GHOST and SHADOW took over Retail Row with the Ghost Flowers and Shadow Lamps stores added.

Chapter 2: Season 3

In Chapter 2 - Season 3, SHADOW took over Ghost Flowers and combined it with Shadow Lamps.

Chapter 2: Season 4

Jennifer Walters' Office has been added replacing the small brick house. Also the Ghost Flowers and Shadow Lamps offices have been abandoned, the last GHOST henchman could have been found in the back part of the store before v14.10. After v14.10, the GHOST Henchmen will be found with a SHADOW Henchmen at the gas station near Stark Industries (Formerly Frenzy Farm).

Chapter 2: Season 5

The Jennifer Walters’ Office has been reverted back to the brown brick house, the Ghost Flowers and Shadow Lamps has been replaced by a Christmas Shop, and the parking lot has been fenced off, a small cabin similar to the one during Christmas 2017 and Christmas 2019 was added, possibly hinting a Christmas tree being added. In the 15.10 update, the entirety of Retail Row has been covered in snow.

Chapter 2: Season 6

Some of Retail Row has been blocked off.

Chapter 2: Season 8

• The End (Chapter 2): Half of Retail Row gets destroyed by an Abductor.

Chapter 3

Chapter 3: Season 1

• Update v19.00: Retail Row along with the rest of Apollo were flipped over to reveal Artemis.

Chapter 3: Season 4

• Fracture: Retail Row was destroyed by The Herald off screen.

Chapter 4

Chapter 4: Season OG

• Update v27.00: Retail Row returns for one month along with the rest of the Athena Island. As the Update v6.30 version playing in on the theme on being a slightly different Athena.

• The Big Bang: Retail Row was once again sucked into The Black Hole.

Chapter 5

Chapter 2 Remix

• Update v32.00: Retail Row returns for the fifth time, this time with the return of the Apollo island during Chapter 2 Remix.

Reload

Retail Row is a Named Location in Fortnite: Reload. It is located on the southeastern part of the map.

Trivia

• There is a large fish on the front of the Outdoor Equipment Store that dances when the player Emotes near it. There are also multiple smaller fish inside the shop that react the same way.
• Retail Row along with Pleasant Park have been around since the beginning of Fortnite: Battle Royale, being the oldest POIs in Fortnite history, lasting 20 seasons, from Pre-Season to Season 8, then returning in Season X, to Chapter 2: Season 8, then returning again in Chapter 4: Season OG, again in Chapter 5: Season 3 in Reload and once again in Chapter 2 Remix.
• Retail Row is the only Rift Zone location to return on the Apollo Map.
• Retail Row is the only Chapter 1 location to not change in Chapter 2 as Pleasant Park became Doom's Domain and reverted back to Pleasant Park, then Salty Springs became Salty Towers and then Boney Burbs.
  • Retail Row is also the least changed Chapter 1 location on the Chapter 2 map.
• A total of 7 Ziplines connect Steamy Stacks and Retail Row. These are most likely meant to be power lines, as Steamy Stacks is a power plant.
  • These inspired the Chapter 2: Season 4 quest - Zipline from Retail Row to Steamy Stacks.
  • These ziplines also go by Brutus' Basin (formerly The Grotto) and Dirty Docks.

Gallery

• Chapter 2
• Chapter 1
• Reload

Primal Barrier

Gallery

Overview

Joel's Pub

Wooden Gazebo

Yellow House

Large Brick House

Blue House

Small Brick House

Water Tower

TACOS Shop

Big Shots

McGuffin's Book Store

Outdoor Equipment Store

NOMS Grocery Store

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Original

Destroyed

Mega Mall - Season 9

Rift Zone - Season X

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Location